https://agenticcommerceatlas.com/ Latest agentic commerce developments, protocol releases, merchant rollouts, and payment-network moves. en Tue, 14 Jul 2026 09:42:17 GMT https://agenticcommerceatlas.com/news/agentic-commerce-merchant-side-2026/ https://agenticcommerceatlas.com/news/agentic-commerce-merchant-side-2026/ In a quieter week after Europe's payment rails went live, the visible work moved to the merchant's side: Salesforce made its Agentforce Commerce agents generally available, Akeneo put agents into the product-data work that makes a catalog agent-readable, and Mastercard switched on one more market. The signal is that agentic commerce is becoming something a business stands up and owns, not only a capability on someone else's platform. Sat, 11 Jul 2026 00:00:00 GMT Andrew McPherson News https://agenticcommerceatlas.com/news/european-agentic-commerce-goes-live-2026/ https://agenticcommerceatlas.com/news/european-agentic-commerce-goes-live-2026/ At the Visa Payments Forum in Paris, Visa and more than 30 European issuers said AI agents are now making real purchases at independent merchants. Worldline, Nuvei and Cleverbridge published proof points the same day, and the organizing constraint has shifted from whether an agent can pay to how you identify the agent and prove which one acted. Sat, 04 Jul 2026 00:00:00 GMT Andrew McPherson News https://agenticcommerceatlas.com/news/cannes-lions-2026-agentic-commerce/ https://agenticcommerceatlas.com/news/cannes-lions-2026-agentic-commerce/ At the Cannes Lions advertising festival, agentic commerce surfaced at the discovery end of the buying journey: Amazon's Alexa+ Agentic Ads complete a purchase inside the conversation, Glance and Samsung put agent-led shopping on smart TVs, and Amazon is reported to be buying ads inside ChatGPT. Sat, 27 Jun 2026 00:00:00 GMT Andrew McPherson News